water started as an initiative to facilitate the adoption of a principle of alkalinity, defended by the Gracie family's patriarchs, the brothers Carlos and Helio, precursors of the world famous Gracie Brazilian Jiu-jitsu.
The family's pursue to maintain optimum health lead Carlos to develop a regimen - the Gracie Diet, to promote physical strength and prevent illness in the family of athletes.
The alkalinity principle was categorized, based on the pH level of acid/alkaline in different food groups. The combination of those food groups aimed at keeping the body alkaline, as to prevent acidity in the body. These studies were awarded honorable recognition in the USA, from The International Academy of Preventive Medicine and The International College of Applied Nutrition.